Podcamp Philly 2007: Your Podcast Statistics

Presented by Rob Safuto, RawVoice and the New York Minute Show.

Start off with round-table introductions and thoughts about statistics. Ideas include:

• Libysyn


• Know Your Audience - engagement


• FeedBurner - RSS feed, media


• Know Your Web site - Google analytics, wordpress.com

What's your goal:

I just want to know: what are my stats?

• # of downloads


• geographics


• referrers


• what clients are downloading stats


• how can I tell how many are listening/viewing (and should I?) People are very sensitive to the big brother effect (e.g. the Sony Rootkit Incident of '06)

But what can I do with those stats?

• use referrers to network with other podcasts who are linking to you.


• use client list to determine which software to test your feeds in.

How do I know what they do?

• Build the community; get feedback directly from comments and forms.

General advice

• Don't assume that people will visit your site if the feed goes dead or fallow.

Sites that will track your podcast stats (and usually do someting with advertising):

• Podtrac


• Blubrry


• Radio Tail

Web site statistics

• Google Analytics


• Mint

How do you share these stats?

• Media kits (skepticality)

With regards to advertisers, they're going to want to know how many people they got referred, how many people got converted to buying the product/becoming a subscriber. Use specific codes/landing pages to track how well a campaign is working.

Run contests, ask people for feedback, social networks -- anything that builds community.